Human psychology is pretty simple.
Human psychology is pretty simple. We do things for two reasons: --To avoid pain --To gain pleasure Pain is pretty straightforward -- when you’re in pain, you want to be out of it. The bigger the pain, the more extreme the urgency. Pleasure is a different kind of animal. We’re used to putting it off… you know “I’ll do that when…” When I have more money, more time, when i understand it better, when, when, when. The same is true with our dreams and goals of investing in real estate. We put them off because we’re uncertain, or afraid. Change is challenging and the status quo is… well, easy to maintain. But here’s the truth. Life is uncertain. You only get one shot. Do you really want to settle? If the coronavirus pandemic taught us anything it’s that life can change in an instant -- in ways you couldn’t have envisioned. And, you can’t always be prepared. Or can you? Real estate is rock solid and stable. It’s not going anywhere. Real estate is a tangible asset that has inherent value,