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IMAGINE THERE IS NO REAL ESTATE INDUSTRY, IT IS EASY IF YOU TRY.

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 IMAGINE THERE IS NO REAL ESTATE INDUSTRY, IT IS EASY IF YOU TRY. To paraphrase John Lennon who was singing about world peace ...Imagine, go on just imagine, that it is 2024 and real estate in all its different verticals and intersections did not exist, and it was your job to build it on a digital framework. What would it look like? Here's a question for Founders of PropTech companies who are re-imagining just that, and with lots of them being young with limited knowledge about the Real Estate industry, and how it ticks - and that is their big advantage, as it does not limit their imagination. The point is, if you have a limited knowledge about something but see a flaw, an issue a 'scratch that needs scratching' you go at it in several ways. Alternatively, if you have 30 years of solid experience you adopt a legacy approach - we always do X and we get Z. With new technology in the mix, the next generation of problem solvers are using tools that can interpret things in a pro